Even if you haven’t been bitten by the travel bug, you could still do “Duty Free Shopping” and enjoy huge discounts on international labels when the shopping bug hits you.

DFS Auckland in the central city is the world’s leading destination of international labels offering the ultimate luxury shopping experience.

The centre houses international labels such as Chloe, Gucci, Burberry, Dior, Marc Jacobs, and many more.

DFS - store 2
credit - DFS Auckland

“Anyone can shop at our DFS Auckland store, it’s not just for tourists or people planning to travel,” said Rae Yu, marketing manager of DFS Auckland.

“We are excited to be offering Chow Luck Club members an exclusive partnership deal so that they can enjoy even greater discounts when they shop with us.”

Yu said shoppers are able to purchase duty free and retail items at the store “but just at a different price” if you’re not travelling.

Shopping at DFS Auckland is a pure shopping indulgence, made even better with exclusive specials it is offering to the Chow Luck Club membership.

DFS - store 3
credit - DFS Auckland

Spend $200 at the store and you will save $20, or enjoy a $50 discount when you spend $500 on your shopping*.

DFS Auckland offers more than 200 of the world’s most desirable brands across four levels in its iconic heritage building right in the centre of the city.

Shoppers can find world-renowned international luxury brands alongside an expertly curated selection of local products across DFS’ five pillars of luxury: Fashion & Accessories, Beauty & Fragrances, Watches & Jewelry, Wines & Spirits and Food & Gifts.

Discover more than 30 exclusive brands that are available only at the Auckland store within New Zealand.

Complementing New Zealand’s annual calendar of festivities, the store also hosts exciting in-store events.

Special Lunar New Year events and offers will run from 29 January to 9 February 2025.

DFS - store 1
credit - DFS Auckland

Over the period, spend $500 or more on full-priced duty free items and enjoy 20% off *.

They also run an DFS Circle membership programme, where if shoppers receive a 4% credit back on their first purchase of $800 or more when they join *.

New Year Fortune Draws will be conducted on 1, 2, 8 and 9 February between 2-6pm.

Simply make any purchase to pick a lucky stick which would give you a special message.

“Each draw brings luck and blessings for the year ahead, with a chance to win exclusive New Year gifts,” said Yu.

On February 9 and 10, shoppers will also be treated to a special Steens Manuka Honey Dragon’s Beard Candy Experience between 2 and 6pm.

DFS - wang peng

Dragon’s Beard Candy is an ancient Chinese sweet treat known for its intricate thread-like appearance.

Master Wang Peng, who hails from a family line that has been making Dragon Beard Candy will be leading the demonstration on the day.

“Experience the sweetness of Steens Manuka Honey combined with the artistry of Dragon’s Beard Candy,” Yu said.

“Make any purchase to enjoy a free tasting.”

*Brand exclusions apply. *Terms and conditions apply.

** Show this voucher for your extra Chow Luck Club discount.

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